Privacy Policy

Last updated: February 25, 2026

1. Introduction

This Privacy Policy explains how Pure Vita (“Pure Vita”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from pure-vita.co or otherwise interact with our services.

For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of our services, whether you are a customer, website visitor, or another individual whose information we collect.

By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described in this policy, please discontinue the use of our services.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations.

When updates are made, we will revise the “Last updated” date at the top of this page. If required by law, we may also notify you through our website or by email regarding significant changes to how we process personal information.

3. How We Collect and Use Your Personal Information

We collect and use personal information in order to operate and improve our services. This includes processing orders, fulfilling purchases, communicating with customers, preventing fraud, providing support, and complying with legal obligations.

Your information may be used to:

  • Process and deliver orders

  • Manage customer accounts

  • Provide order confirmations and updates

  • Prevent fraud and unauthorized transactions

  • Provide customer service and support

  • Improve our website and services

  • Conduct marketing activities where permitted by law

  • Comply with legal and regulatory requirements

We process this information only when it is necessary for legitimate business purposes.

3.1 Personal Information We Collect

The types of personal information we may collect include:

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Purchase history

  • Account login credentials (stored in encrypted form)

  • Device and browsing information collected through cookies

  • Messages or inquiries sent to our support team

Payments are processed through secure third-party payment providers. We do not store complete credit card details on our servers.

4. Cookies

Like many websites, we use cookies and similar technologies to improve your experience on our website.

Cookies help us:

  • Remember your preferences and settings

  • Analyze website traffic and user interactions

  • Improve website functionality

  • Personalize content and advertising

Our store is powered by Shopify. For more information about Shopify cookies, please visit:
https://www.shopify.com/legal/cookies

Most browsers accept cookies automatically. However, you can modify your browser settings to block or remove cookies if you prefer. Please note that disabling cookies may affect the functionality of certain parts of the website.

5. How We Share Personal Information

In certain situations, we may share your personal information with third parties for legitimate operational purposes, including:

Service Providers

We may share information with vendors that assist us with services such as:

  • Payment processing

  • Website hosting

  • Data analytics

  • Customer support

  • Order fulfillment and shipping

  • Cloud storage

Marketing Partners

We may work with advertising or marketing partners who help us promote our services and products.

User-Requested Sharing

We may share information when you request or authorize us to do so, such as through social media integrations or third-party login services.

Business Transfers

If our business is involved in a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction.

Legal Requirements

We may disclose personal information when required to do so by law or when necessary to:

  • Comply with legal obligations

  • Respond to lawful requests from authorities

  • Enforce our policies or agreements

  • Protect our rights, customers, or services

6. Children’s Privacy

Our services are intended for individuals 18 years of age or older.

We do not knowingly collect personal information from minors. If we become aware that personal information from a minor has been collected unintentionally, we will promptly delete such information.

Parents or guardians who believe that a child has provided us with personal information may contact us to request its removal.

7. Security and Data Retention

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or misuse.

Personal information is retained only for as long as necessary to:

  • Provide our services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our agreements

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

Right to Access
You may request access to the personal information we hold about you.

Right to Delete
You may request that we delete the personal data we maintain about you.

Right to Correct
You may request corrections to inaccurate or incomplete information.

Right to Data Portability
You may request a copy of your personal information in a transferable format.

Right to Opt-Out of Targeted Advertising
You may request that we do not share or sell your personal information for advertising purposes.

To exercise any of these rights, please contact us using the contact details provided below. We will not discriminate against users for exercising their privacy rights.

9. U.S. State Privacy Rights

Residents of certain U.S. states, including California, Virginia, Colorado, and other states with applicable privacy laws, may have additional privacy rights.

These rights may include the ability to:

  • Limit the use of sensitive personal information

  • Opt out of targeted advertising

  • Request disclosure of collected personal data

We will comply with all applicable privacy laws regarding these rights.

10. International Data Transfers

Your personal information may be processed and stored in the United States or other jurisdictions where our service providers operate.

By using our services, you acknowledge that your information may be transferred to and processed in countries where data protection laws may differ from those in your own country.

11. Complaints

If you have questions or concerns about how we process your personal information, please contact us using the details below.

If you are not satisfied with our response, you may have the right to submit a complaint to your local data protection authority depending on your location.

12. Contact Information

If you have questions regarding this Privacy Policy or wish to exercise your rights, please contact us at:

Pure Vita
📧 support@pure-vita.co